Dinesh Kapoor, Executive Director of Nielsen India said in a release that, as the FMCG sector is still attracting the business students, other traditional sectors namely, foreign banks, investment banking and IT consultancy, are being mixed together along with new entrants like the e-commerce, media and entertainment. Adding, he also said that, this shift highlights the exposure and tentative nature of the young minds in the present day, though the returns, or the salary they get might not be that high in their wished sectors just like in other finance based sectors. 
When it came to sectors that can expect a highest growth potential, FMCG topped the list with 31 percent growth potential, followed by e-commerce with 30 percent, automobile with 20 percent, financial institutions or the credit rating agencies with 19 percent, advertising and market research with 18 percent along with the healthcare, IT product and development sector which also is expected to grow by 18 percent in the future.