"Money, Fame and Image": Top Priority of Gen Y?

Bangalore: Gen Y is always an interesting area for researchers and psychologists when it comes to behavioral studies. Yeah, Millennials’ profiles have been reviewed in every perspective. In a workplace, it is important to evaluate the trends of Gen Y employees for associating them to corporate world. Baby Boomers and Gen X were not a big headache for employers, may be because of the less competition in job market. Today, the number of business ventures has increased with a parallel increase of talents in the global job market.  The trend of shifting from companies to companies has also increased in such an extent.

Most studies say Gen Y is very selfish and more ego-centric. The recent study which appeared in the Journal of Personality and Social Psychology states that Millenials are more attracted to extrinsic goals which are associated to financial success, appearance, social recognition than intrinsic ones (self-acceptance, affiliation, community feeling).  The research has studied around 10 million young adults from 1966 to 2009 including Baby Boomers, Gen X and Gen Y. They were asked questions based on their involvement in community services, life goals along with asking how important it is for them to make an impact in the political structure, participating in charity services and being financially sound in society to develop a significant way of life. The findings show basic differences in community values and even in personal values while Gen Y gives more priority for ‘money, fame and image’.