Mobile and App Development
No surprises in this skill because mobile app developers are in serious demand. The main reason for the rapid growth of this profession is a large increase in the use of Smartphones.  As marketing departments are looking for mobile developers, professionals with creative minds behind the software programs could be a right fit for this job because the applications these individuals develop allow people to do specific tasks on a computer or on the mobile platforms.  
"Mobile and app development, and some ecommerce functions, have been traditional IT roles for many years. However, the push for these roles within marketing is all underpinned by the need for greater customer engagement and external marketing initiatives that directly impact revenue," said McGarrity.
Ecommerce and Digital
Even though ecommerce and digital marketing skills falls evenly into the area of marketing, individuals looking to gain this skill need a deeper understanding of internet users behaviors and the technical skills necessary to implement and execute on business prospective.
McGarrity said, "CMOs and marketing executives must shift their focus to the world of digital marketing and expand their teams with the resources necessary to support the latest web, mobile, automated and integrated marketing technologies." She further added that, "Without the skilled resources to create, test, and execute these marketing strategies, companies will get left behind."
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