BANGALORE: The tech sector is booming, which means so are its support roles. In order for businesses to grow, it has become essential for them to focus their resources on digital strategies, and this is having a positive impact on the employment opportunities of marketing professionals with a technology background. So if you’re in a dilemma to select the most in-demand marketing tech skills which is really important right now, read on further to know more, as reported by CIO.
Front End Development
Front end developer is mainly responsible for the production, modification and maintenance of websites and web application’s user interfaces. As the job involves working closely with development of the business process, developers who are looking to move into marketing should work more on their business skills to land up on this job.
Laura McGarrity, vice president of marketing at Mondo said, "A front end developer with an understanding of customer engagement, UI/UX, conversion rates on websites and lead generation is a far more valuable resource to a marketing team than a traditional front-end developer."
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