Marketing Operations
With different departments handling different segments of the overall digital marketing strategy, it's very important to have someone with the skills to coordinate and handle day-to-day marketing operations to ensure business objectives are being met.
McGarrity said, "The difference in the skills sets that marketing executivess want within the roles is an understanding of the importance of translating marketing strategies to online digital experiences."
SEO/SEM
With the emerging need of an online presence for each and every business, no matter what forte they belong to, search engine optimization and search engine marketing skills will play an important role in helping companies bring more people to their sites and sell more of their products and services. With SEO/SEM becoming a fundamental requirement for companies, it is vital for individuals to adapt to the changes and always be in the know, or else organizations will quickly find themselves playing catch-up.
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