4.Can a "Green" Business Also Be a Profitable One? The quote "going green" has been famous over the last decade. There are many industries who are still unwilling to be a eco friendly organization as it may increase the cost of installation of these systems compensate the gain. The YouTube video of Gary Hillsberg president and CEO of organic food company Stonyfield Farm clarifies how a businessman can go eco friendly and environmentally responsible and can make profits. Hillsberg considers exhaustible energy is the increases the cost and he also details why every project presents an opportunity to practice sustainability and make a difference.