5.Seth Godin: Ideas That Spread, Win The entrepreneur and marketing expert Seth Godin did the summation of the importance of marketing with a easy saying "Ideas that spread, win." he mentions how one of the greatest creation of all time, sliced bread, would have been of no use if there was no marketing done for it. The sliced bread was not brought to the market even after the 17 years. The Taggart Baking Company in Indianapolis marketed the product and also advertised it to make it popular. Taggart's original creation, Wonder Bread, is now produced by three separate companies in three different countries.