Jaguar also revealed it’s first-ever sports crossover concept vehicle - the C-X17 - which was created as a design study to introduce the aluminium monocoque architecture.

According to JLR, the inherent flexibility of the latest technology will enable the JLR business to not only enter but aggressively compete in exciting new segments and form the basis on which an exciting range of future Jaguars will be built.

"Jaguar Land Rover has been experiencing great success over the last couple of years but this ground-breaking project takes Jaguar onto the next level.

This all aluminium architecture project typifies the type of innovative and high value R&D that the UK excels in, and the government is supporting through the automotive industrial strategy," said UK Business Secretary Vince Cable.

The latest announcements coincide with the company's August sales figures, which registered a 28 per cent overall jump globally compared to the previous year.

While Jaguar sold 5,405 vehicles, up 92 percent, Land Rover sold 22,447 - a hike of 18 percent.

Sales remained strong in China - up 43 percent, as well as the rest of the Asia Pacific region - up 35 percent.

In 2013 so far, JLR has sold 269,653 vehicles marking an increase of 16 percent.

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