Govt, Education Projects To Help India Tab Market Grow In 2015: IDC
“Consumers are driving the wave of adoption of low cost tablets as a preferred mobility solution. We are also witnessing a higher inclination of consumers towards online buying platforms and vendors are keeping up with the trend,” IDC India Research Manager Client Devices Kiran Kumar said.
IDC said seven-inch tablets placed in less than USD 150 price band populate the market and will continue to do so in the foreseeable future.
Also, while Android still has majority of the pie, vendors are exploring the 8-9 inch Windows form factor, it added.
“Wi-Fi enabled tablets have faced a steep decline over the quarters, losing out to connected tablets. The market is swiftly moving towards 3G connected tablets that posted a double digit growth in Q4 and accounted for about 60 per cent of the total shipments,” IDC said.
Additionally, 4G tablets are expected to pick up pace as more service providers rollout their LTE spectrum by second half of 2015, it added.
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