Further, the e-commerce industry is appealing to many, as social networking giant Facebook's $100-billion planned IPO and stories of 20-something dollar millionaires at the company dominating the discussion. These companies are finding that their stories and unique business models have takers regardless of them not being the best paymasters in the industry.

The Gurgaon-based group-buying firm Snapdeal, made pre- placement offers   to candidates in its first assignation. The firm has made offers to three students from IIM-Calcutta, two from IIM-Bangalore and three from IIM-Lucknow.