Referral Hiring! A new Recruiting Trend

BENGALURU: Recruitments and hiring is a process that companies have to perform recurrently. Dropping ads on Job sites, mailing prospective candidates has been a consistent process over years and companies have become a tad successful in performing such course of action. Now the trend has shifted to permit company’s own employees recommend candidates for the jobs through referral systems as reported by business insider. Huge companies like genpact, EMC, Infosys, Delloite and Coca cola have embraced the idea of referrals to recruit candidates with almost a 40 percent hiring success.

Companies lately have adopted this system broadly and surprisingly get better recruitment results than before. It helps them to get the candidates who are worthy and can get an assurance of it by the employee who has referred him/her.  It is time friendly and increases employee’s acceptance in the company. Employee feels a sense of responsibility and feels at home while working in the environment. Irfan Abdulla, director, talent solutions, LinkedIn India. "Nearly 55% of talent leaders see employee referral programs as the top source of quality hire."

Female employees have an edge in this process. Lately many companies are emphasizing their candidates to refer female candidates for the job to equate the gender ratio inside the organization. It is considered as an important step in modernizing the workforce and many giant enterprises have given a green signal.  In a compelling effort of female hiring, Capgemini has launched 'recruitHER', which directs their employees to upload profile pictures of female applicants to be part of a lucky draw. Following the same trend, Coca Cola has also prioritized female referral system with a reserved 15 to 20 percent premium of female hiring.

Not only companies are benefitted, employees have a huge profit from bringing suitable candidates for their employer. Certain amount of money and bonuses are remunerated to employees who bring a candidate through hiring and is recruited. Apart from the money, many gifts and rewards are given to the candidates who are a part of a successful referral hiring.  

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