New Delhi: Desire for successful career and a life outside work influences job choices of most professionals and when it comes to success, work-life balance tops money, recognition and autonomy, says a research from Accenture.

According to a new global research from Accenture, titled "Defining Success," more than two-thirds of female professionals around the world and the same number of male respondents say they can "have it all" (career as well as work-life balance).

In fact, having both a successful career and a full life outside work are so important that many choose a job based on its potential impact on work-life balance as more than half (52 percent) said they have turned down a job due to concerns about its impact on work-life balance.

"We are looking at a new normal in the workplace. Employees are defining success in a variety of ways, customizing their own approaches and balancing personal demands with their desire to succeed," Accenture Executive Director - Geographic Services for India and ASEAN Rekha M Menon said.

The study further said Indian men attach the highest importance to money (44 percent) while women favor work-life balance (68 percent).

"Companies that can help their employees navigate both their professional and personal lives are likely to see strong employee engagement and enjoy an advantage as they recruit and retain high performers," Accenture managing director - global inclusion & diversity Nellie Borrero said.

Respondents had mixed feelings about the impact of technology on their personal lives. Around 78 percent believed technology enables them to be more flexible with their schedules, a similar percentage of people also said that technology brings work into their personal lives.

When asked what words describe a good work environment, rewarding (cited by 59 percent) topped respondents' lists, followed by honest (54 percent), flexible (50 percent) and interesting (49 percent).

The research seeks to better understand how professionals define success - in their careers and personal lives and explores career satisfaction, work-life balance and workplace priorities.

Meanwhile, according to a separate survey by apnacircle.com, both career and family are the first priority in a women’s life.

The survey titled "what career women want" said as many as 77 percent of women are employed, while 23 percent are self employed or entrepreneurs and women are able to keep their work and family balance successfully.

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