# Why it’s Time For Innovation

The wise saying of “think outside the box” is more apt than it is when it comes to social media and HR. Technology is ever evolving and it is imperative for companies to not just embrace innovation.

But, wholeheartedly take advantage of every new thing that media offers so as to grow their business and increase revenue. The advances in social media are so fast paced, it is important to stay connected on a very regular basis so no new opportunities are missed.

# Business function

At the macro-level, HR is in charge of overseeing organizational leadership and culture.  He needs to train practitioners for the profession, institutions of higher education, professional associations, and companies themselves have created programs of study dedicated explicitly to the duties of the function.

In the current global work environment, most companies focus on lowering employee turnover and retaining the talent and knowledge held by their workforce. New hiring not only entails a high cost but also increases the risk of the newcomer not being able to replace the person who was working in that position before.

HR departments also strive to offer benefits that will appeal to workers, thus reducing the risk of losing knowledge.

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