# Sourcing

Sourcing is the use of one or more strategies to attract or identify candidates to fill job vacancies. It may involve internal or external advertising, using appropriate media, such as local or national newspapers, specialist recruitment media, professional publications, or in a variety of ways via the internet.

Alternatively, employers may use recruitment consultancies or agencies to find otherwise scarce candidates who may be content in their current positions and are not actively looking to move companies.

# Build Communities

If the organization is not participating in a meaningful way, not only do they lose the chance to build communities and present a balanced and fair discussion about their business, but they run the very real risk of allowing the conversation to go unchecked.

And it will, irrespective of whether the company is paying attention or not. The advantage of monitoring such discussions is that the organization will have a chance to offer a different point of view that will help maintain the image they want to portray about their organization and its business as an employer.

Read More: Revealed: 5 Reasons Why Apple is Lobbying Constantly