BANGALORE: The interview from your dream job has been fixed. You are preparing a probable questionnaire by studying the company details or asking your friends of the sort of questions you might expect. But qualifying interviews does not only depend on your ability to answer the questions.  Even interviewers are aware of the sort of web based research you can undertake and the sort of answers you will end up in.

So where lies the x-factor that determines if you are fit for a specific job opening?

According to Sharon Napier, CEO of advertising agency Partners+Napier, "As marketers, we're selling brands to consumers, hoping the brand we've built, the way we've positioned it, and what we've said about it will convince consumers to throw it in their shopping cart, ask a friend about it, or engage with it online," she explains. "As a job applicant, you're selling your personal brand to an employer, hoping they'll entrust you with the role.”

To conclude, both advertisement and job interview aims in building a brand and market for yourself.

While professional advertisers know the art of selling products, as interviewees you too need to excel in the art of interview. We list 5tips to deal such intricate job interviews other than simply answering what you are asked, as per Business Insider:

Know your “brand”

In the basics of brand building, it’s important for the brand to build it’s mission, vision, values and identity. So as an interviewee, if you are a brand, your hiring manager expects you to know these defined core principles. This sets your clear identity and makes it easy for the opponent to understand your professional goals and aims. Also clarity since day one shows your fresh professional attitude as well.

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