Linked Content:

One of the efficient and time tested methods to retain the longevity of content is to ensure they are properly linked; the method is akin to a give and take ideology and ensures keeping readers engaged for a longer time to one’s domain. Linking to other sources is also a common practice as it gains the reader’s trust as a credible source of information. Other aids to engaging content involve customer review, affiliation and survey prompts.

Social Media Marketing:

Social Media as we know is a great place to gather up likeminded users and thus makes it an amazing platform to market content. These days, online entities are also judged upon on the basis of their social media presence. Platforms like Facebook and LinkedIn offer paid-for marketing services. Forums like Reddit, if used wisely (careful crafting of marketing material such that they are not discouraged by the marketing –hating Redditors; look up: Reddit Marketing) can generate an impressive and more importantly genuine traffic. Last but not the least, there are video sharing platforms like You-tube ideal to crave off a dedicated followers.

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