Search Engine Optimization (SEO):

On one hand we have people desperately trying to get their content to the top of search engine results; on the other hand there are search engines ensuring that they are not being tweaked by SEO gimmicks. As a matter of fact it is a cat and mouse game played by search engine staff and SEO experts. Ofcourse, analytics may help to identify trending keywords, yet the relevance of data to the user is what search engines value more.

E-mail marketing:

The efforts in part go to the hectic methods of e-mail digging which is at times may not be entirely legal. They are also risked being tagged as spam which could damage the reputation of the marketer among potential customer. The key to winning over this gamble is to make sure the e-mail would not seem like a spam to the reader. One would also have to bypass search engine filters and develop content that are deemed useful to the reader.

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