In recent years, India's event management industry, which was considered an underdog, has gained momentum. According to research, the industry was worth $1,135.4 billion in 2019 and expects to reach $1,552.9 billion by 2028, exhibiting a CAGR of 11.2 percent from 2021 to 2028. Rising business activities have given rise to more innovation, creativity, and out-of-the-box ideas for promoting a company or a brand, resulting in more corporate event management companies. As a result, there is a vast opportunity with brilliant ideas and flawless execution, resulting in other brands wanting to do the same for their brands. Amongst those providers who are running parallel with the expanding ecosystem, Cathexis a multifaceted agency that provides a 360-degree solution to all media interfaces is a name worth mentioning. Debuted in 2011, Cathexis concentrates on five soul elements of event management Concept, Coordination, Control, Culmination, and Closeout. The company's approach to these 5 Cs is unique, and the level of comfort it offers clients is way above its competitors. A corporate client receives the full range of services, including event management, conception, and merchandise solutions. Clients of Cathexis don't hunt for a solution outside of the agency. The Bhubaneswar-headquartered company ensures and continues to be a 360-degree experience provider.

The `X'FactorCathexis'towering success in the industry is based on its encompassing range of event management, creative services BTL activities, weddings, sporting event management, CEO visit management & celebrity management services. Apart from corporate event management, the company has carved out a niche in Odisha by organizing sports events with various government initiatives. Proper planning and understanding of an event have always been Cathexis' strengths. Vendor management is another aspect that aids the company in achieving success. With a closely knit team of 10 employees, it has mastered completely efficient vendor management, which has successfully helped it to deliver mega events like Skilled in Odisha, Cyclothon, Pan Odisha Women's Conclave, and Hockey World Cup 2019. Shiva P Pattnaik, the company's founder & CEO, says, "We always ensure that we go above and beyond for our clients to build longterm relationships with various corporations. We never compromise on quality, and every step of our planning and execution is done with the maximum benefit to our clients".

Proper planning and understanding of an event have always been Cathexis' strengths

Cathexis'Signature Achievements
The biggest challenge Cathexis is proud of would be the Cyclothon held in 2019. Within 48 hours, the company was given a target to execute, plan, and set up a Cyclothon Event which would mark itself in the Guinness Book of World Records. All executions were done on time despite enormous hurdles, and the key to that execution was the right team(Cathexis and Vendors) work and planning. The company pulled it off because of immense support from all its vendors. Moving out of the way to understand and conceptualize clients' requirements has echoed its name in the market. Untimely and last minute adaptations are a client's pain points. Cathexis is always known as the best crisis manager, which has always helped its clients go to the agency. The company believes in having multiple backup plans and is continuously on the lookout for new solutions to solve problems. With offices in Berhampur and Rourkela, Cathexis envisions making inroads across pan-India by 2028. The company also intends to be pioneers in marrying storytelling and fantastic IP events for corporates across eastern India.