3. Increase Visibility:

To brand your organization's name, there is no other better way than socializing it. Go to your Google +, Facebook or Twitter, wherever you can to socialize your activities. Think out of box, create your company’s fan page and share the milestones you covered. Do something different to get attention, share pictures and videos which can highlight your activities. Be tactical about your circle and enable it for direct connect. Engaging with influential people on your posts will bring positive remarks about your organization. Share your questions and comments in a unique way. Yeah, it is all the way you just hanging around with people. People will start identifing your organization's name soon after you implement it in a perfect way. The curiosity factor should be worked to brand your name in the same way you see in Video ads.

4. Positive Light on Your Company:

Thinking over and over on how it will be a positive light on your company? Curt Finch, Founder and CEO of Journyx brought an example as to how Best Western Hotel made use of Facebook Fan Page. They made an Employees’ Recognition Campaign ‘Stars of the Industry’ and they put the question why that employee should be nominated for the award. They asked their guests to put their experience and comments on the page.  As the guests share their comments and testimonials, they could attract more people and it was a good billboard for the hotel to get more customers.

5. Peer-To-Peer Acknowledgement:

Everyone wants to be updated in the easiest way, that’s why we see millions of people in social network. Just like you, everyone is interested to know what is going on with your friends and colleagues. Snooping around is not uncommon, we do. As people find out something interesting, probably they will share it. Just think, don’t you do? Did you share your friends’ fan page on your post? Did you comment on the photo where you see your friends tagged in an award function? We all do. This social media is powerful to gather people. How Anti-Corruption Movement of Anna Hazzare and Lokpal Bill campaign became one of the most talked topic in social media? It is all about peer-to-peer information super high way.