Researchers Nancy Carter and Christine Silva told that while women work as hard and make themselves as available to their bosses as their similarly ambitious male counterparts they still were not as successful as men.

According to a study conducted by the employee research firm, ISR, most of the women are hesitant to self-promote or talk about their achievements because they don’t want to alienate less successful people.

Though self promotion is a valuable tactic to move up in one’s career, excessive self promotion is not considered admirable as it has a negative effect. Also at times it looks ridiculous and discourages women who really should be talking about their accomplishments from doing so.