Excellent in Communicating:

Hire a candidate who has excellent communication skills. Usually it is good to hire those candidates who can explain and convince why a change is necessary in the website to make it look attractive and informational. And also it is necessary to hire a candidate who communicates well because a single SEO cannot handle everything by themselves without communicating or consulting with others.

SEO must fit in with the company’s culture:

It is the most important factor that the SEO candidate who is going to be hired will fit in with your company’s culture. This is because, an SEO expert many times will be in need of interacting with many different areas of business including IT, marketing, customer service, analytics and sales etc, reports Rand Fishkin, CEO and Co-Founder of SEOMoz. He is also of the opinion that the personality, integrity and communication style of the SEO needs to match the organization to make their work move in a smoother way.