Mumbai: Western Digital (WD), which provides products and services for people and organizations that collect, manage and use digital information, has appointed Sushil Bandi as Country Manager for the Indian Subcontinent. He will be responsible for spearheading the overall sales, marketing and customer support function for the company in the subcontinent. Bandi has over 20 years of experience in sales, marketing and distribution of IT products globally with specific coverage of Asian and European markets. His core competencies lie in creating markets and marketing of technology products. Prior to joining Western Digital, he was associated with Kobian Pte Singapore for five years where he served as Country Manager - Europe. In his formative years, Bandi was associated with Cyberstar International (S) Pte for five years and ACI Infotech for ten years and was responsible for setting up OEM, import and dealer networks of IT peripherals distribution for the Indian Sub-Continent. He holds a Bachelor of Engineering degree in Electronics from Mumbai University, India. "We are very pleased to have Sushil on board," said Sharad Srivastava, Director Sales, India and South Asia. "I am confident that his illustrious career marked with a vast sales experience and strong channel and original equipment manufacturer (OEM) relationships will prove invaluable in prosecuting the aggressive plans that we have for this market." On his appointment, Bandi commented, "In last four years, Western Digital has successfully mirrored its global success in the Indian hard drive market. This coupled with external factors such as the explosion of digital downloads and a heightened realization on storage needs presents a unique opportunity for me to steer the company's leadership to greater heights."