Awesomely Simple: Awesomely simple will help you turn your ideas into positive action and achieve lasting business success. This book is a perfect resource for business leaders. This book reveals the six key strategies namely, Vivid Vision, Best People, A Performance-Oriented Culture, Robust Communication, A Sense of Urgency and Extreme Customer Focus. These six strategies help to create a foundation for achieving business excellence. This book includes easy to follow guidelines for implementing the strategies in any organization. It is filled with case studies and clear action items. In this book John Spence the author of this book also gives specific examples, tips, tools, discussion questions and exercises for how to execute them successfully.