2. Customer Relationship Management:

Customer Relationship Management (CRM) is one of the hottest and most talked about topic in the industry today, and is an indispensable part of modern business management policies. It basically deals with the relationship between the organization and its customers.

It is beyond any doubt that in this customer driven economy, success depends on a company’s ability to be with the customer and satisfy all their specific needs on a round the clock basis.

Customer relationship management  is all about getting, finding and retaining customers. It is at the core of any customer-focused business strategy and includes people, processes, and technology associated with sales, marketing and service. In today’s competitive world, business organizations looking to incorporate successful CRM polices need to focus on a common view of the customer using integrated information systems and other implementations that allow the customer to communicate via any desired communication channel.