IMAGE COURTESY: THE ECONOMIC TIMES(web)

BENGALURU: Getting placed in banks or financial organizations has been looked up on as an achievement by the society. Many children in fact aim up on these from a very young age especially those belonging to the backward communities and rural areas.

Tier-3 to tier-6 regions form 50pct – 80pct recruit for private banks that are now in an expanding state especially in rural India, reports Economic Times.

HDFC Bank expressed wish of recruiting almost 12000 people by this year. If looked at records and the widening pattern of this bank, then most recruits are happening from the tier-4 to tier-5 cities. Officials from HDFC Bank said, "These cities alone account for half of the total number. Most of the hires in the tier-4 and -5 locations are done locally. For example, in our auto loans business, for the rural vertical, we are hiring rural sales officers who are recruited from the same area, given their familiarity with the geography and demography."

If kept an eye on the recruitment nature by Axis Bank, then in the past 2-3 years 80pct of the bank’s employees were taken from tier-2 and -3 cities. Rudrapriyo Ray, HR head, Axis Bank comments, "With branches opening in tier-2 and -3 cities, the bank's strategy has been to focus on hiring local talent. This - whilst generating employment opportunity for the indigenous community - brings in local flavour, which is critical for customer service."

HR head of DCB Bank, Hamsaz Vasunia said that hiring from these tier-3 locations is now a trend. The bank hires almost 60pct from these out of the metro areas and considers this as lucrative business hubs. Vasunia said, “There is a dearth of good middle-level managers in these cities since most have migrated to bigger towns as they progressed in their careers. Most organizations want leaders in those locations to have very strong local market knowledge and network. Thus, they pay higher to find the right fit."

Senior VP and co-founder of TeamLease Services, Rituparna Chakraborty shared, "Our six cities are incapable of fulfilling their aspirations any longer. Till such time manufacturing contributes to enable the labour market transition from farm to non-farm - labour-intensive, service sectors like BFSI are a ray of hope for our youth in these semi-urban, rural areas." Over 22 million youth keep a hope on urban areas to scoop way to employment over a ten-year horizon.

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