Bangalore: It's the time of year when college grads transition into the real world as 'Pomp and Circumstance' plays in the background. And if you're a recent college grad (or are about to be), that means you're probably already knee-deep in a difficult job search. Your social media presence can make you (as you tweet your way to a new job) or break you (as that regrettable Facebook photo sends your crumpled resume sailing into the trash). Maribeth Kuzmeski, the author of "The Connectors: How the World's Most Successful Business people Build Relationships and Win Clients for Life" suggests that you should check and double-check your online presence before responding to that next promising job inquiry. Kuzmeski gives ten tips on how to start your career off right using social media. 1. Mine your social networking connections In your job search, you should always look to the fruit closest to the ground. Is anyone in your social network working for or connected to a company that would be a good fit for you? If so, ask them to put in a good word for you. "Also, keep in mind the focus of your networking - social and otherwise - should not be on gaining an immediate job offer from those in your network," says Kuzmeski. In fact, that tactic almost never works. The goal should, instead, be to build a mutually beneficial relationship with someone who may never be able to give you a job, but might know someone who can. "For example, maybe someone in your network is in a completely different industry from the one you're interested in, but has a huge network of friends on Facebook," she adds. "He might not be able to help you in your immediate search, but someone in his network - for example, maybe you're looking for a teaching job and his mom heads up the local school board - might have the perfect opportunity for you. Don't count anyone out of your networking efforts, especially those who are the closest to you and therefore the most willing to help."