7. Check out your interviewer Social media isn't all about what you do online. It's also important that you know what your potential future employer is doing online. If you know who you will be sending a resume to or who will be interviewing you, conducting a little research in advance of your communication can provide you with a big advantage. "During an interview I conducted with a candidate for my company, the candidate began talking about how much he liked one of the books I had written," recalls Kuzmeski. "He quoted from the book and offered a story of how he used the information in his career. He had me! I had spent a year writing that book, and the fact that he liked it and gave me information that proved he really read it made me remember him. And somehow he seemed smarter! After ten interviews in one day, people can start to blur. He never did." "We didn't end up hiring him because he had little experience in the type of service marketing we needed, but I gave him a high recommendation to one of our firm's clients, and he was hired within a week," she adds.