10. Remember, you have to give to get When you graduate college and enter the job market, you have to start thinking of yourself as a member of and contributor to a larger community. Each step up the social media ladder is earned by giving to the other members - whether that is in the form of a fresh, interesting piece of content of your own or by promoting someone else's content. But the underlying rule is that you must give to get. "By adding value to the community, you are making more connections and, as a result, earning more friends, more followers, and more trust," says Kuzmeski. "So don't hesitate to post job opportunities or other information that your network will find useful. Connect those in your network who might be able to benefit from one another. Just having a network isn't good enough; you have to play an active role in it if you want to get anything back from those you're connecting with via social media." "No matter where you are in your professional career - just starting out or moving up the ladder-relationships are the real secret to success," says Kuzmeski. "If you can use social media to build strong relationships and connect with employers, you can kick off your professional career by earning a great job opportunity."