"When you compare this cost of engagement against the traditional on-boarding, there might be a slightly higher monetary impact on the forefront, but it has a longer retention value which compensates

for the other unwarranted/unexpected costs that companies incur during the stage of employment," Mr Nair added.

Online marketplace IndiaMART's director, Dinesh Gulati, said earlier start-ups lacked a structured engagement process for new hires but, with time they have realised that they need to adopt strategies for dissolving their staff with the company's goals and objectives.

"Predominantly start-ups like e-tailers and e-shopping companies are introducing upgraded tech savvy innovative ideas fastening the engagement pace of new hires. This trend has arisen due to bulk hiring practices in such firms," Genius Consultants CMD R P Yadav said.

These industry players typically recruit new heads during extravagant festive times and celebration season like Ganesh Chaturthi, Durga Puja, Diwali and New Year etc.

"In a start-up, individuals have to done different hats, work more than the normal shifts and be ready to be promoted or fired any moment while working in a startup. To hire and manage such dynamic workforce, HR needs to be one step ahead in dynamism," said Manu Jolly, CEO and founder of Digiperform, a digital marketing training company.

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