Star Suvarna, a leading entertainment Kannada Channel collaborates with Child Rights and You (CRY) to support girl child education with their new TV Show ‘Mounaraga’. The show focuses on the gender equality and voices out against the female foeticide in the country.

Commenting on the partnership, Suma Ravi, Regional Director (South), CRY, says, “It is important for responsible TV shows like Mounaraga to raise awareness on crucial social issues like foeticide – which are hidden, rarely discussed, but very prevalent, and other issues such as child labour, child marriage. These are issues which also need to be dealt with sensitivity, and compassion. We are really happy that Star Suvarna has come forward to highlight violations towards children, to emphasise the need to give children a childhood, educate them, so that they are able to break out intergenerational poverty.   We would also like to thank them for their contribution towards girl child education and for joining hands with us in our endeavor to make a lasting change in the lives of children”.

Mounaraga is a story and struggle of a girl who survives female foeticide but is born mute. Being one of the leading NGOs in India, CRY has been working tirelessly in the domain of child rights for the last four decades. In India, every year almost 2.39 lakh girls aged less than five die and around 1.2 crore of Indian girls have been aborted since 1981 and to address this situation, Star Suvarna contributed 6,00, 000 towards CRY to support the girl child campaign while launching the new TV show Mounaraga. Along with that, the channel also started a campaign called #letherlive on social media in support of gender equality. Female celebrities Sudharani, Haripriya, Sudha Belavadi, Samyuktha Hornad and Mayuri also showed their support about the #letherlive campaign.

Sai Prasad, Business Head, Star Suvarna, comments, “Star Suvarna is making a small attempt to propagate the cause by condemning female foeticide and girl child discrimination. We are bringing a story to make people more empathetic towards the cause also raise awareness on some critical issues”.

Founded in 1979, CRY believes in every child’s right to a childhood – to live, learn, grow and play. Since its inception, its 850 initiatives have worked with parents and communities to ensure Lastin Change in the lives of more than 2,000,000 underprivileged children, across 23 states in India.

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