NEW DELHI: Social media is proving to be an important bridge between an employer and its staff as an increasing percentage of employees are using this medium before making any career move, says a Kelly Services report.

The advent of online talent communities and online job boards not only helps companies to find the right talent, it also helps employees to have more information about their preferred places to work.

Hiring tools like online talent communities and online job boards help employees make better decisions and at the same time help employers identify outstanding talent at a time when many employees may not be actively pursuing a Job change.

“The arrival of digital and online communications has opened up a plethora of conversations about work and the workplace. Employers now have a number of avenues to attract the most compelling talent and to convey information about their businesses as preferred places to work,” Kelly Services India and Malaysia managing director Kamal Karanth said.

This has made it possible to identify and engage passive job seekers who may be open to the right job at the right time, Mr Karanth added.According to Kelly Global Workforce Index (KGWI), social media and online tools are being used as a vital determinant in deciding job for a potential candidate.

“With changing mindsets and perceptions, more online talent communities have sprouted and employees also seen to be more eager now to learn about company details, workplace, reputation before applying for a job and at the same time get access to job opportunities along with trusted industry information,” Mr Karanth said.

In the financial and insurance sector 37 percent of employees have been part of online talent communities which has become a primary source to exchange intelligence and share latest industry updates and in life sciences sector 65 percent employees use social media in making a career decision.
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