New Delhi: Buzzintown, an internet portal for the promotion of events and entertainment in India, has appointed Premlesh Machama as VP India Business. He will be responsible for driving revenues and developing high-performing sales and alliances teams for the company across India; expanding existing agency/client and partner relationships to create new business development opportunities; and assist in driving product strategy by bringing in the customer and partner perspective at Buzzintown. Prior to joining Buzzintown, Machama was working with Sify.com as Head Ad Sales, responsible for pan India sales across all Sify properties. Machama has also worked with TBSL (Times Business Solutions Limited) heading sales for Simplymarry.com; Dainik Bhaskar group responsible for branding and marketing of Divya and Dainik Bhaskar; Getit and India Database heading the online sales and Reed Elsevier. Dr. Amitabh Saran, Co-founder and CEO said, "Premlesh's rich experience of over 18 years with the Online, Print and Yellow Pages industries is invaluable for Buzzintown's diversified operations." Machama added, "Despite a young and fun-loving audience in India, entertainment has been more or less restricted to Bollywood gossip. Buzzintown provides a novel platform to offer wholesome entertainment - online, mobile and offline - across metros, tier-I and tier-II cities alike."