It was seen that the scientists were very careful in differentiating pronounce ability with 'unusualness'- a feature that is eminent to flash unfairness. For instance Barack Obama, which is certainly an unusual name but it is not hard to pronounce. The scientists also prohibited the ethnic or the national factor associated with the name to avoid provocation of the negative feelings.

While conducting the lawyer study, the scientists believed the relatively recent entry of the few into the field might distort the results. Names like Smiths and Johnsons ranked higher than the Pfefferbergs and Borgognones. However, when the scientists considered the Anglo names alone they found that the seniority was connected strongly with the pronunciation of the person's name. Independently of all those other features of the name, the mere ease of pronunciation is enough to drive outcomes," Adam said. "There's sort of a warm glow associated with things that are easy to process."

Further, the study highlighted the fact that an individual tends to feel good when his or her minds process something easily, without any effort. Thus when it comes to a name, they feature that excellent feeling to the name- bearer.

Adam believes this can be progressing; the majority of things that is essential for the mental resources for our ancestors to progress was possibly dangerous, or cause for concern.

Politicians, with easily pronounced names are more likely to get votes than one with complicated names. This was brought into limelight by 35 undergraduates, who participated in a mock ballot study of 12 names, without having any knowledge about the candidates. It was found that those with simpler names were more expected to win.