Bangalore: Hungama Digital, a digital entertainment and mobile services company, has appointed Niloufer Dundh as the Head of Integrated Media. Dundh will be responsible for monetizing revenue across all business and properties of Hungama. Prior to joining Hungama, Dundh held the position of Chief Sales Officer at OOH Media. With over 15 years experience in media sales, Dundh has been exposed to industries such as radio, television, outdoor and the digital media. Siddhartha Roy, COO, Hungama Digital Media said, "With Niloufer's expertise in media, we endeavour to integrate digital services with traditional media practices, to provide opportunities for holistic communication." Expressing her delight on the appointment, Dundh said, "Given the fact that one in 20 people below the age of 25 is Indian, we need to take a deeper took at what this generation is doing and what drives them. The integration of the web, mobile, gaming will be the new wave in the media buying and advertising space."