Bangalore: Magma Design Automation, a provider of chip design software, has announced the appointment of Alok Mehrotra as Managing Director (MD) of the company's India operations. Mehrotra will report to Carl Burrow, Magma's Vice President of North America Sales. "Alok's background makes him well suited to this role – he has many years managing sales and support in India and elsewhere around the world, and he has the experience to work with our employees in India to continue the work that has contributed significantly to Magma's success," said Rajeev Madhavan, Magma's Chairman and Chief Executive Officer. In assuming this role, Mehrotra rejoins Magma for a second tour of duty. He previously worked at the company as director of Asia-Pacific Sales from 2001 to 2005, when he established operations in India, Singapore, Malaysia and Australia. Most recently Mehrotra served as director of sales for synthesis platform developer Synfora. Previous experience includes serving as vice president of worldwide sales at Silicon Design Systems and at Sagantec North America; as director of business development for Aristo; and as IC design manager at Xilinx. Mehrotra holds an MBA from Santa Clara University; an M.S. in electrical engineering from State University of New York at Stony Brook; and a B.S. degree in electronics & communication engineering from Manipal University in Karnataka, India.