Bangalore: When Yeshasvini Ramaswamy, Managing Director of E2E Practices, an HR consulting firm heard about candidates boldly boasting their connections by including their LinkedIn links in their resume, she was taken aback. "Companies hire individuals and not their connections. A person's introduction in LinkedIn will be the most attractive one, however, the same individual's Facebook account will flash something quite contradictory, to be at par with the crowd," she says with a chuckle. The reaction of Yeshasvini is one of the quite common reactions of HRs to the recent trend of freshers as well as senior employees including their LinkedIn profile links in the resume. The trend brings more suspicion as people become sneakier to be aware of their online life and a mis-match may create hurdles. "If you include your social or professional network link, there are chances of people checking the other networks too and if you have maintained two different personalities then the employer will not try to be at risk hiring you. You can always market yourself but with cautiousness," said Anand Kumar Padmanaban, Managing Director of SurgeForth, a workforce management solutions provider. In social networking sites, since the popular norm is to be the coolest 'dude' or 'gal', the introductions are phrased to mark their cool side and not their serious nature. As the resumes are expected to be a crisp description of the individual, candidates have begun to display their LinkedIn links, under contact information or subtly mingling it with some other details in the resume. "You can place the link in your contact information at the top of your resume or if you had a great recommendation from a former boss on your profile, you might attach the link under that job," said a LinkedIn member. He replied to a popular LinkedIn Q&A topic on 'Would you put a link to your LinkedIn profile on your resume?' The job applicants feel that it's an easy lead to elaborate your personality, a thing which is not applicable in a resume. "I use it on my business cards, my email signature, my resume and my letterhead. It makes me more professional and completes the picture of me as it contains more information than that will fit on a 2-page resume," says Bryan C Webb, P. Eng., a Technical Marketing & Sales Consultant. This is a popular notion among the employees, which the HRs are yet to accept. There is a sense of resentment among HRs to this trend that tends to blend social and professional aspects, with the authenticity being quite questionable. "We are not drawn by such links as they are mostly pack of lies," says H.C. Chandrashekar, HR Executiive, Digant Technologies. During the launch of an HR Consortium, it was pointed out that people can also lose a prospective job due to such inclusions, if the employer finds contradictory statements in the resume and the profile. However, some of them have started considering it, but the part being considered remains constrained to the recommendation section. "Senior people now-a-days use these links quite often in their resumes. When I see such links I mainly, refer to recommendation section which clearly states the person's abilities and strengths. As a professional none of the senior would recommend, unless they really see them to be worthy," says Chetna Manglik, Head Opeartions - India, plugHR, an HR Consultancy firm. Though it has gained some traction, yet the resentment continues. "It could be helpful by seeing the recommendations. Yet I'm reluctant as even recommendations too may not be genuine. There is a habit of helping each other that prevails in LinkedIn too i.e. you recommend me and in return I recommend you. In such cases the value of the recommendations are of minimal regard," says Prakash .HN Senior Manager HR & Administration at Xora software.