NEW DELHI: Engineering and B-school graduates are opting for jobs in the e-commerce industry over sectors like FMCG, consulting, financial services and infrastructure, according to a poll by Assocham.

"The number of intakes by the e-commerce sector from the various B-schools and engineering colleges has gone up by 65 per cent this season over last year (35 per cent)," Assocham Secretary General D S Rawat said.

The survey sample included over 500 students from various B-schools, including IIMs, BITS, ICFAI Business School and Symbiosis Institute of International Business (Pune). The survey was conducted between September and October 2014.

Over 71 per cent respondents preferred e-commerce sector and even aspire to become first-generation successful entrepreneurs by investing in the sector, the survey said.

The e-commerce industry has experienced unprecedented growth with its total revenue increasing over 60 times between 2010 and 2014.

"More and more pass-outs from B-Tech and MBA graduates are flocking to e-commerce industry over highly leveraged sectors like FMCG (fast-moving consumer goods), consulting, financial services, services jobs, telecom, real estate, power and other infrastructure," Assocham said.

Nearly 3 million Indians work in the e-commerce sector, whereas 18 million jobs are created in other sectors as a result of e-commerce operations like marketing, IT, logistics and payment services.