The website will offer election trivia and news without any “high-brow, jargon-led, politically-driven journalism” and “will break through the clutter, delivering pieces that’ll interest even the most non-political of readers.” It will make use of charts, graphics and visuals to “tell interesting stories” tailored for online consumption.

“This, after all, is the world’s biggest exercise in democracy. TheFiveFortyFive.com will try and reinvent how it’s reported, online,” the description of the website said.

The website already has posts about India’s first experiment with democracy, Congress Vice President Rahul Gandhi’s recent first ever interview to a TV news channel as well as about the dressing styles of some of India’s most popular political leaders like BJP Prime Ministerial candidate Narendra Modi.

A post titled ‘The Rahul Gandhi Interview In Numbers’ breaks down the number of times the Congress scion mentioned words like ‘system’, ‘economy’ and ‘riots’ in his interview to the TV channel.

Another post “Dressing for Democracy” talks about India’s “most dapper politicians”

“Be it bandhgala, handloom saree or Modi Kurta, dressing for politics doesn’t come easy,” it said.
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