Indian B-Schools Go Extra Mile To Lure International Students

BANGALORE: Foreign universities may be going the extra mile to lure Indian students abroad. But a newly launched mobile app by Indian School of Business reveals that despite the ongoing global economic slowdown, many of the top schools in India are going extra mile to attract international students to expand their footprint, reports Devina Sengupta of ET.

The application called the 360 degree app created by ISB has videos of the B-school's alumni talking about their experience and the current batch speaking about why they picked the college, besides snippets of class room teaching and faculty profiles. With that the app already has 500 people in North America downloaded it.

Munish Sapra, senior director for admissions and financial aid, ISB said, "We are tracking every download to gauge how many are interested in our college globally."

With these developments many of the top schools in India have already starting to lure international students and are also moving their bases other cities, with a view to tap greater talent pool. Moreover, they are also bracing themselves with International collaborations for academic, faculty and student exchange programs, with a large number of the top category taking up international accreditation.

The full-time MBA programmes in India, which barely see a handful of international students, was one of the most preferred programs and due to this the diplomas looked paler than their global counterparts MBA degrees. While the issue is currently before the government, some of these institutes are looking at international enrolments through exchange programmes, alumni meets, projects and short term courses.

Besides the regular student exchange programmes, the B-school’s have also launched global MBA programme in partnership with many other international universities and this is also one of the prime reasons that is driving the foreign students to study in India. 
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