India Inc Faces Challenges in Attracting and Retaining Potential Talent: Survey

New Delhi: Towers Watson, a leading global professional services company recently released their ‘Global Talent Management & Reward Survey’ (TM&R) that captures employer views on trends and issues in areas of rewards and talent management. The survey finds that a vast majority of organizations in India experience challenges in attracting talent with critical skills.

Indian employers score ‘career advancement opportunities’ followed by ‘challenging work environment’ as the top two attraction drivers, whereas employees rank ‘job security’ and ‘career advancement opportunities’. Incidentally, employees and employers in India seem to be in agreement on the top retention drivers with both viewing base pay and career advancement opportunities as the key drivers followed closely by convenience of work location and learning and development opportunities. On working as part of a cross-cultural team, the survey finds that 74% of the employers in India feel that their employees are actively engaged with colleagues who are in different countries as compared to 65 percent employers globally.

Employees have been expected to work longer and restless, and this trend seems likely to continue with over half the respondents globally agreeing that employees have been working more hours than normal during the past three years and over a quarter of the Indian employers expect employees will work more hours than normal during the next three years.

The survey also finds that Indian companies are increasingly adopting workforce segmentation. Eighty five per cent companies in India have adopted formal ways of identifying top talent as compared to 72 percent globally. Companies are also increasingly segmenting their high potential employees and identifying employees with critical skills as a part of their talent management programmes.

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