NEW DELHI: The upcoming general elections are set to play a key role in the job market, with HR experts pinning their hopes on a stable government to help create over two million new jobs and boost hiring activities by 30-40 per cent this year.

As per estimates of various human resource consultants and executive search firms, India Inc need to hire 12-14 lakh new workers in 2014 to meet their existing business needs.

However, hiring activities may accelerate substantially if the Lok Sabha polls results in a stable government with minimal alliance partners and consequently more than 20 lakh new jobs can be created during 2014, consultants say.

Across various sectors, companies in India are estimated to have created over 10 lakh new jobs last year, but weak economic trends also resulted in large-scale layoffs and considerably cut into net job market addition during 2013.

In the run-up to polls, which begin on Monday and will continue till May 12, the job market has already seen a major upsurge in demand for professionals in areas like media, PR, event management, market research and social media as political parties spend big-time to woo voters.

However, most of these hiring are temporary in nature and any major boost for permanent or longer-term employment opportunities would largely depend on poll results, which will be announced on May 16.
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