The views of the HR professionals polled are supported by Aberdeen Group’s 2013 report on video talent acquisition that found 32 per cent of organisations were investing in video interviewing, compared to 21 per cent of organisations in 2012. The top three reasons identified by Aberdeen for this growth in adoption were:

1. To reduce travel costs
2. To shorten the time to hire
3. To reach geographically dispersed candidates

“Advancements in technology and telecommunications are allowing organisations large and small to operate seamlessly from anywhere,” said Mollie Lombardi, Vice President and Principal Analyst, Human Capital Management, Aberdeen Group. “HR leaders require a new understanding of how technology can help them bridge geographical boundaries and rethink their talent strategies to take full advantage of a broader talent pool.”

Vanessa Mauree, HR Director of French retail chain Alain Afflelou is already seeing the benefits of using video during the recruitment process.

“I interview candidates for positions all over the country. I cannot make a decision from a telephone interview; I need to see the person to make a good evaluation but flying all candidates to Paris is too costly. Video interviews are ideal, and allow me to see more candidates. A good video interview is as effective as an in-person interview,” said Mauree.
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