Identify stars. According to Patkin, identifying stars is taking the concept behind telling success stories to the next level. Yes, recognize achievements whenever you see them, but also make celebrating your stars a regular event. Sure, some team members will roll their eyes at “Employee of the Week/Month” programs, but you can rest assured that no one is going to turn down this honor.

“Instead of singling out just one person, as a special treat for Valentine’s Day, you might even consider recognizing every member of your staff,” Patkin suggests. “For example, I always wrote about several store managers in our ‘Managers of the Month’ newsletter. Later, I included assistant managers, store supervisors, store salespeople, and our drivers in this letter of champions as well. My profiles for each star would often be a full page in length, lauding both their professional achievements and wonderful personal qualities. The newsletters themselves were often thirty pages in length when finished. But I know many within the team loved to read these personalized recognitions each month, and they motivated lots of the employees to work even harder to earn a spot on the pages themselves.

“Consider putting out a special edition of your company newsletter for Valentine’s Day or creating a newsletter for the occasion if you don’t already have one. If you have a small number of employees, include a write-up about each employee, what you love about them, and how proud you are of their accomplishments. If you have too many employees to thank them individually, include a heartfelt thank-you letter that points out what goals the company met because of all of your employees’ hard work.”