Bangalore: The Hinduja Group has announced appointment of Sunir Kheterpal as the CEO of IN Entertainment, an entity which will consolidate the entire group's content business. The Hinduja Group plans to invest 250 crores in the content business over the next 2-3 years and Kheterpal will spearhead its growth plans in the media and entertainment space. The Group has had a long association with India's entertainment industry by way of film financing, production and distribution. The Group also owns InCable, which is one of India's largest Cable Distribution companies. Kheterpal comes on board from Reliance BIG Entertainment, where he set up the international and domestic distribution business for the Group before moving on to managing key co-production relationships at BIG Pictures. He has previously worked in the banking and financial services industry with Bank of America, Rabobank and YES Bank. He is an alumnus of Indian Institute of Management, Ahmedabad. Kheterpal says, "The Indian entertainment industry is poised on the threshold of its next growth cycle after undergoing a consolidation phase over the last 18 months or so. Amidst these on-going dynamic changes in the business environment, I am very excited to be starting my next career move with the Hinduja Group, who has tremendous passion and aspiration to grow this business."