BANGALORE: The new trend of e-commerce rivals Flipkart and Snapdeal is to acquihire business projects at their initial stage, hoping them contribute to the growth and development of the company. Jabong is all set to take steps ahead of this new idea.

Flipkart spokesperson told, “We embrace the fact that not all innovation can happen internally, and want to join hands with disruptive companies for technology and talent.”

Flipkart placed its expansion offer to Niral Desai, an IITian, and Pranav Shah, a MBA to continue working on their startups while they receive salary cheques from Flipkart.

This method of acquhiring small business projects along with its employees is hitting big way in the Indian ecommerce sector.

Flipkart has also offered the same to Denmark based startup, Sociotransit which matches travelers to a destination and people wanting to send goods to the same place. The Flipkart and Sociotransit deal is yet to be approved.

Flipkart is all open to consume new ideas and innovative concepts in order to boom their business. Startups like Appiterate and AdIquity are also in focus of Flipkart for acquisition.

Experts comment that the deal will mostly strike out in between ecommerce companies and tech organizations. Acquihiring is the only way to gulp startups for own benefits as entrepreneurs won’t give up just for the sake of a reputed job.

Snapdeal’s list acquihiring includes Letsgomo, a mobility solutions firm and Grabbon, the first to introduce group discount concept in India.

Vice-president of corporate development, Abhishek Kumar, Snapdeal comments, "Acquihires have given us good result and will be our focus in future."

For him acquhiring means, "Now that we are a very large company in terms of number and people, (acquiring) smaller groups of companies doing cutting-edge work and bringing their team on board give impetus to the project and adds entrepreneurship zeal."

Jabong Head of HR,Ashu Malhotra said,  "If the startup is going to give our organization organic growth, add value, at the same time if the person too can add value and has a great idea at a nascent stage, we are open to taking them on board and taking over the startup."

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