Bangalore: FedEx Express, a subsidiary of FedEx Corp and the world’s largest express transportation company, announced the special ‘FedEx Student Offer’ and launch of  the ‘FedEx International Student of the Year’ campaign in association with the upcoming film ‘Student of the Year’ produced by Dharma Productions and Red Chillies Entertainment, directed by Karan Johar.  

The campaign gives Indian students who intend to pursue higher education abroad, an opportunity to earn a sponsorship of 500,000 and a chance to meet Karan Johar. The campaign also provides a counseling session from United States-India Educational Foundation (USIEF) for ten shortlisted students.

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The FedEx International Student of the Year campaign invokes the competitive spirit among students to earn a sponsorship, thus easing the pressure to arrange funds.  The film ‘Student of the Year’ is based on a similar theme, which highlights the spirit of competition in life. 

 “We are delighted to announce the FedEx student offer understanding the anxiety and urgency of students to send their applications to the foreign universities,” said Rakesh Shalia, managing director, Marketing, FedEx Express Middle East, Indian Subcontinent and Africa.  “We have also launched the FedEx International Student of the Year campaign in association with the movie.  Both FedEx and the movie are on the lookout for the dynamic ‘Student of the Year’ and hence the tie-in seemed an ideal fit.  Using this platform, FedEx Express promises to help deserving students meet their goals and aspirations through the sponsorship offer of 500,000.  For ten shortlisted students, we are also providing a free counseling session by USIEF,” he added. The campaign will run from October 8, 2012 until December 15, 2012.

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