BANGALORE: With the job market being what it is today, applicants and recent grads are no longer looking to work for larger and prestigious IT companies like before. The swift change in this process is due to the fact that software product space offer hot career options and high salary packages, that the typical IT service companies are failing to tap on, reports by Nivedita Bhattacharjee of Reuters.

Working in information technology services with hundreds of thousands of employees, is slowing vanishing with regards to the upcoming graduates and thanks to the Indian startup companies like Zomato and Flipkart, which have become a better choice for engineering students when it comes to making career choices.
Gunjan Patidar, Zomato’s CTO, talking about the company’s early days said, “We had to convince parents to let their kids work with us. Most people had no idea of what a products startup can offer.”  “They know about Infosys and TCS because that’s where their cousins and friends have worked,” reports Reuters.

Along with this, some of the top IT service are even losing out on their key executives to the homebound startup companies, as these firms are not afraid to offer huge pay-packages that were once the USP of established foreign companies.

With the e-commerce company such as Flipkart planning to add 1,200 engineers in this fiscal, other companies like Zoho and Zomato are in the pipeline to add top grads by 2015. By doing this the big employee based companies whose employee’s number is in hundreds or thousands are set to be the biggest losers in the near future.

“Startups are built by engineering graduates who can come back to hire from their colleges–there’s a bonding, and there’s the feel that they are working for an Indian company rather than a company based in the United States,” said Mohak Mehta, manager of the placement cell at IIT Bombay, reports Reuters.
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