Bangalore: EMC India has announced the appointment of Praveen Sahai as Director of Sales for Iomega in India and SAARC. Iomega is an EMC company and a provider of storage and network security solutions for small businesses, home offices, consumers and others. In this role, Sahai is responsible for Iomega's end-to-end operations in India and the SAARC region, including pre-sales, sales, marketing and partner support functions. Prior to his current posting, Sahai headed up the marketing and corporate affairs department, where he was responsible for spearheading strategic planning initiatives, including marketing strategy, and corporate brand building, as well as developing relationships with internal and external stakeholders in the region. Commenting on the appointment, Manoj Chugh, President of EMC in India & SAARC said, "We are confident that Praveen's leadership and Iomega's range of exciting products will help us increase our market share in these segments." Prior to joining EMC, Sahai held the position of Product Marketing Manager for South Asia, at Sun Microsystems. In addition, he led a host of other marketing functions, including integrated marketing communications, channel initiatives, telemarketing and inside sales, and competitive positioning. Sahai began his career at PowerTel Boca in sales, channels development and management of enterprise accounts. He went on to become marketing communications and alliance manager following Citrix's acquisition of PowerTel in India. Sahai is also a regular speaker at industry forums, and currently serves on the board of directors at the SNIA India (Storage Networking Industry Association). He is an active contributor to EMC's CSR programs that are focused on developing programs for children's education, and skills development for needy communities in India. "I am excited to take on my new role at Iomega at a time when the brand is seeing resurgent growth," said Sahai.