E-Commerce Rules: Snapdeal, Flipkart Are Now Favourites Of Engineering, B-School Grads

Nearly 3 million Indians work in the e-commerce sector, whereas 18 million jobs are created in other sectors as a result of e-commerce operations like marketing, IT, logistics and payment services.

"India is successful in becoming the largest e-commerce market in the world. The rapid transformation in logistics, innovation, consumerism and productivity prove to be an interesting case study for other emerging economies," Rawat said.

"The hiring activities are expected to grow by over 60-65 per cent in this sector and may help create between 5-8 lakh employment opportunities in three to five years," he added.

E-commerce companies are offering nearly around Rs 10-25 lakh annual package, higher than the average starting salary of Rs 4-7 lakh in the private sector for fresh engineering graduates and others, the poll showed.

The survey also revealed that fresher packages are around Rs 2-3.5 lakh per annum for roles like customer service representatives but for other management and technical roles, the starting package would be anywhere between Rs 8 lakh and Rs 14 lakh per annum.

Estimated to be a $3 billion segment, the Indian e-commerce sector has been growing at a massive pace with players like Snapdeal and Flipkart raising funds from a range of investors. Also, world's largest online retailer Amazon has committed investment of $2 billion in the country over the next few years.

A report by consulting firm Technopak pegs the $2.3 billion e-tailing market to reach $32 billion size by 2020.

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Source: PTI