BENGALURU: With increase in the E-commerce trend, the value of IT techies seem fumbled. There is a huge variation observed in the pay scales of the executives and senior executives of the E-commerce companies on comparison with the IT firms, reports ET.

Salaries of mid-level employees at these e-commerce companies have reached close to senior executives in IT companies and this disparity has led the IT employees to acquire sought after skills to maintain the edge.

The salaries in these companies are on the rise owing to the rapid growth in the sector and demand for employees with the advanced skill sets.

"They are looking for people mostly from product-based companies, and are willing to pay more for people working on new technology and tools because these people are scarce resources." said Alka Dhingra, regional manager at hiring firm TeamLease Services.
The Annual compensation at these E-commercial companies like Snapdeal, shop clues etc is about 1.5-3 crore for a senior executive whereas the mid level employees with around 8-14 years of experience can earn a pay scale of 50 lakh to 1.5 crore annually.



Likewise, in the IT firms like TCS, Infosys, etc the VP and CMO (Chief marketing officer) earn between 70 lakhs- 1.5 crore annually. On the other, end the mid-level executives such as the project manager manages to earn 15-25 lakh annually.
This drastic leap in the pay scale is noticed since 2013 when the IT employees earned 55-75 lakh a year and the E-commerce employees earned 35 lakh to 50 lakh.The reason why the e-commerce companies are willing to pay a fancy package is their fast pacing growth.
The expected growth of the digital commerce in India is 1 lakh crore, by the end of this year, according to Industry body Internet & Mobile Association of India.IT services with matured growth on the other hand have an expected extension of 12-14 percent this year.

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